One other way I tend to stumble across new bands and artists these days is through SNS, mainly X. Something worth noting is that, while the platform’s kind of fallen out of favor in the West (lol), it's still very active in Japan. In particular, Japanese indie bands and artists still use it pretty heavily to promote their work. As a result, just by following a handful of indie acts, I’ll regularly get posts from similar-level bands/artists showing up on my feed. It’s still driven by the algorithm, sure, but it feels more... organic than commercial, relying more on mutual follows and shared audiences than straight-up being commercially-driven.
Appreciate the shoutout, Yotsu!
One other way I tend to stumble across new bands and artists these days is through SNS, mainly X. Something worth noting is that, while the platform’s kind of fallen out of favor in the West (lol), it's still very active in Japan. In particular, Japanese indie bands and artists still use it pretty heavily to promote their work. As a result, just by following a handful of indie acts, I’ll regularly get posts from similar-level bands/artists showing up on my feed. It’s still driven by the algorithm, sure, but it feels more... organic than commercial, relying more on mutual follows and shared audiences than straight-up being commercially-driven.